Rapid Brand Direction Sprint

Rapidly explore brand directions before committing to a visual identity.. Tools: Adobe Firefly, Iconify AI, ChatGPT. Stage: Ideation, Prototyping

Tools: Adobe Firefly, Iconify AI, ChatGPT. Stage: Ideation, Prototyping

Designers generate brand narratives, visuals, and logo candidates in parallel. The workflow compresses weeks of brand exploration into hours while preserving designer judgment.

Open full workflow